 |
 |
 |
 |
 |
 |
 |
The Only Way is Ethics 10/08/11 In a recent article in marketing week, research reveals that brands that promote their ethical stance are more likely to attract and retain affluent consumers. Ethical consumers tend to be more affluent than average and are more likely to favour brands that they believe share their green values, according to the research. The article talks about the Co-operative Bank and Marks & Spencer as examples of brands that actively promote and benefit from their ethical credentials. Click here to read the full article. Both the Co-operative and Marks & Spencer were among the winners on this year’s Green List. We have long argued that being green makes commercial sense; not only can companies save money on the bottom line by reducing their footprint, but they foster staff and customer loyalty. The 2012 Best Green Companies Awards will open for registration in October 2011 – if you are interested in taking part then please click here to be added to our mailing list. The Best Green Companies Team |
T: 0207 843 2179 |