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Supermarkets Battle to be the Greenest of All 20/05/09 Smart initiatives win over customers and help to cut costs too Wm Morrison is launching a new scheme to help slash the 12m tonnes of food waste created in Britain each year. The initiative from the Bradford-based supermarket giant — called Great Taste, Less Waste — is designed to tackle the 6.7m tonnes of food that ends up in customers’ rubbish bins. The supermarket group plans to put up signs in its stores and post tips and advice on its website — such as putting apples in the fridge to make them last 14 days longer. |
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