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Business Case for Thinking Green 21/05/09 Whatever the size of the firm, belief in the eco cause drives real change, says The Sunday Times' Alastair McCall Better training, greater awareness and improved communication on green issues characterise the 60 businesses included in the second Sunday Times Green List to be published next week. Our unique survey of almost 21,000 employees shows how much they want to be green with a rise this year in the average employee green score to 73.4% from 69.8% in 2008. “This is a significant shift,” says Will Ullstein, director of innovation with Munro Global, the market-research group and partner with The Sunday Times in producing the Green List. “Underpinning this overall rise in companies’ green scores are fundamental changes in corporate practice covering reducing waste, improved environmental training, encouragement of good green working practices and bosses willing to lead from the front." |
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